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During CES 2024, SAG-AFTRA announced an agreement with AI voice technology company Replica Studios. The agreement would permit SAG-AFTRA members, specifically voice performers, to work with Replica to create digital replications of their voices. Those voices can then be licensed out for use in video games and other interactive media projects with SAG-AFTRA authored protections.
In the announcement, SAG-AFTRA characterized the deal as a “way for professional voice over artists to safely explore new employment opportunities for their digital voice replicas with industry-leading protections tailored to AI technology.” However, as news of the deal reached the voice performer community at large, the reaction was less positive with performers…