Travel website Expedia wants to get people to start their travel search on its site with AI instead of using an external search engine.
Expedia already uses AI for some customer service features and to help property owners describe their homes and hotels. The company hopes in the future that AI will help it recommend travel destinations to customers based on previous trips and bring more direct traffic to its site. It’s a long-term plan to shift the balance of power on the web — albeit one that’s still in its earliest stages for the company.
Rajesh Naidu, chief architect and head of data management at Expedia, says the goal is to get users started on their trips in one place. Expedia hopes to produce recommendations trained with its…