The discontinued cache button. | Image: Google
Google has removed links to page caches from its search results page, the company’s search liaison Danny Sullivan has confirmed. “It was meant for helping people access pages when way back, you often couldn’t depend on a page loading,” Sullivan wrote on X. “These days, things have greatly improved. So, it was decided to retire it.”
The cache feature historically let you view a webpage as Google sees it, which is useful for a variety of different reasons beyond just being able to see a page that’s struggling to load. SEO professionals could use it to debug their sites or even keep tabs on competitors, and it can also be an enormously helpful news gathering tool, giving reporters the ability to see exactly what information a company has…